The German automaker Borgward is making a comeback in the competitive auto industry after a 54 year absence. The industry has changed a whole lot and Borgward knows that it has to offer the best vehicles in order to have a foothold in the auto market.
Borgward took the world by storm when it announced its intentions of making a comeback. Now, it has revealed the BX7 seven seater sports utility vehicle at the ongoing Frankfurt Motor Show. With the gates of the auto show opening for the public today, there is no doubt that more and more people will be wanting to take a look at Borgward has put forward after a gap of 54 long years.
The near production SUV from Borgward is on display in the Borgward pavilion at the Frankfurt Motor Show. The SUV will be launching in China first next year and then it will be emerging in the other auto markets, probably in 2017. The big sportier BX7 is joined by the Borgward BX7 TS sportier car at the auto show.
The Borgward BX7 crossover will be competing with the likes of Kia Sorento in the European and Chinese markets. It is about 4.7 meters long and features a chrome slatted front grille. The bigger Borgward logo is placed at the center that will attract one’s attention quickly.
The Borgward BX7 will be coming out with a 2.0 liter turbocharged petrol engine under its hood. This engine is capable of producing 220 HP of power and will be mated to a seven speed dual clutch transmission that will deliver the power to all the four wheels of the car. The company is also thinking of coming out with a plug in hybrid version of the car once it comes out with the gasoline version.
The plan to bring out the Borgward brand into the auto market was announced during the Geneva Motor Show earlier this year. The reborn auto manufacturers has its eyes first set on the Chinese markets as there is a great demand for quality SUVs in the market.
Borgward was the third largest car manufacturer in Germany in the 1950s and was known for its stylish coupes and saloons then. The company then had to go through a rough patch later on with management, crisis and financial troubles and finally ended up being bankrupt in 1961. One will have to wait and see if Borgward has any ambition of coming to the North American markets.