The global plus size clothing market generated revenue of around USD 509,395.0 million in 2020 and expected to exhibit CAGR of over 5.9% during the forecast period from 2021 to 2027 to reach around USD 752,800.4 million in 2027.
Plus size clothing is an emerging fashion trend in clothing industry and fashion market. The approach of inclusivity in fashion designers is playing a vital role in the manufacturing and commercialization of plus size clothing. In addition, changing shape of the population due to several social and economic factors are also contributing to the rising demand for plus size clothing across the globe.
Key Trends in Global Plus Size Clothing Market
Increasing Overweight Conditions and Positive Body Campaigns
Growing shape and size of population is prominently contributing to the growth of global plus size clothing market. According to a study published by the World Health Organization in 2019, an estimated 38.2 million children under age 5 were obese and overweight. In addition, gradual shift of population towards intake of energy-dense foods, sugar, fats, and fast food is likely to drive the prevalence of obesity. Further, an increase in physical inactivity which is subject to sedentary work nature is also anticipated to accelerate the growth of obesity, positively impacting on the market growth.
Along with obese condition, increasing number of social media and body campaigns are estimated to offer a lucrative opportunity for the market growth. Moreover, the participation of substantial number of players in fashion industry for plus-size clothing are likely to have constructive impact on the growth of plus size clothing market during the forecast period. For instance, in February 2021, aLL, a plus size fashion brand launched a new campaign known as #SizeHappy. The purpose of this campaign was to aware people about embracing their body type and size.
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Impact of COVID 19 on Global Plus Size Clothing Market
Rapid and sudden emergence of COVID 19 impacted negatively across all the industrial domains. Even for clothing industry, the sector is worst hit due to lower consumption and demand for clothing, shutting down of manufacturing facilities, and disruption in global supply chain. Moreover, market shutdowns and implementation of preventive lockdowns by governments cased a major blow to the overall clothing market. However, relaxation of lockdowns in third and last quarter of 2020 and operations of online retail platforms showed a marginal positive impact on the market. COVID 19 resulted into decline of 65% in total revenue generated by the global plus size clothing market as compared to 2019.
Global Plus Size Clothing Market by Type Insights
The type segment of global plus size clothing market includes formal wear, causal wear, sportswear, inner wear, and others. Inner wear segment accounted for the largest share of the total revenue generated by the global plus size clothing market in 2020.
Inner Wear Segment to Dominate the global plus size clothing market
Global Plus Size Clothing Market by Gender Insights
The gender segment of global plus size clothing market comprises male and female. In 2020, female segment held major share of the market. It accounted for over 65% share in 2020.
Global Plus Size Clothing Market by Age Group Insights
The age group segment of global plus size clothing market includes below 15 years, 16 years to 65 years, and above 65 years. In 2020, 16 years to 65 years segment held major share of the market. It accounted for over 55% share in 2020.
Global Plus Size Clothing Market by Distribution Channel Insights
On the basis of distribution channel, global plus size clothing market is segmented as online stores, supermarkets & hypermarkets, and others. Supermarkets & hypermarkets dominated the global plus size clothing market in 2020 with over 60% market share.
Global Plus Size Clothing Market by Regional Insights
North America held the largest market of the global plus size clothing market in 2020 and accounted for over 35% share in total revenue generation. Increasing prevalence of obesity coupled with increasing acceptance for the new fashion trend is actively contributing to the market growth. Moreover, rising demand of clothing varieties and designs from overweight population is also anticipated to offer a favorable environment for the market in North America. Followed by North America, Europe is also expected to register considerable CAGR in years to come. However, Asia Pacific is also expected to exhibit highest CAGR over the forecast period.
Global Plus Size Clothing Market Competitive Landscape
Most prominent players in the global plus size clothing market include Adidas AG, Ralph Lauren Corporation, PUMA SE, Nike, Inc., ASOS plc, Capri Holdings Limited, Under Armour, Inc., WHP Global, Punto Fa SL, Hennes & Mauritz AB, and others. The report covers very detailed profiles of these key players.
Global Plus Size Clothing Market by Type, 2015 – 2027
- Formal Wear
- Causal Wear
- Sports Wear
- Inner Wear
Global Plus Size Clothing Market by Gender, 2015 – 2027
Global Plus Size Clothing Market by Age Group, 2015 – 2027
- Below 15 Years
- 16 Years to 65 Years
- Above 65 Years
Global Plus Size Clothing Market by Distribution Channel, 2015 – 2027
- Online Stores
- Supermarkets & Hypermarkets
Global Plus Size Clothing Market by Region, 2015 – 2027
- North America
- Asia Pacific
- Latin America
- Middle East and Africa
Global Plus Size Clothing Market: Key Players
- Adidas AG
- Ralph Lauren Corporation
- PUMA SE
- Nike, Inc.
- ASOS plc
- Capri Holdings Limited
- Under Armour, Inc.
- WHP Global
- Punto Fa SL
- Hennes & Mauritz AB
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